Nestled between the pink hues of the blooms on the flowering peach trees and the soft orange of their fruit is the shade chosen by Pantone as its 2024 Color of the Year: Peach Fuzz. Pantone calls the color “A warm and cozy shade highlighting our desire for togetherness with others or for enjoying a moment of stillness and the feeling of sanctuary this creates.” A shade that “inspires belonging, recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel, and heal and to flourish from.” It is thought to evoke a new modernity by reflecting the past in a way that has been refashioned with an ambiance that is more contemporary. “While centered in the human experience of enriching and nurturing the mind, body, and soul, it is also a quietly sophisticated and contemporary peach with depth whose gentle lightness is understated but impactful.”
Pantone 2024 color of the year Peach Fuzz
Leatrice Eiseman, Executive Director of Pantone Color Institute™, says, “In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.”
This soft and sensual pastel hue creates a nurturing, gentle mood and represents a gentle new color direction for 2024. You’ll likely be seeing its added warmth and softness in interior design, home products, style trends, and branding. According to Pantone, “In a wider color forecasting context, Peach Fuzz is an example of the design world’s move toward soft, pastel colors. Tender tones of beige, camel, apricot, and peach underpin the Quiet Luxury trend and the minimalist ’90s revival that made waves in fashion and interior design in 2023.” They forecast that in this time of social and political turmoil, consumers are drawn to colors that evoke a sense of tranquility and comfort. This velvety peach hue blends the warmth of orange to balance the femininity of pink. Rather than continuing the Millennial Pink trent, it strips back those pink tones to create a fresher, cleaner feel. Peach Fuzz has a gentle lightness and airy presence intended to lift us into the warm and welcoming embrace of a kind and compassionate future.
