While we live in the days where our phones have largely become our cameras and digital photography can be instantly enhanced by AI. However, it seems we aren’t all yearning for flawless photos. Instead, we want the authentic, the interesting, the gritty. Point-and-shoots are making a comeback and the “old-time” aesthetic of photos taken with older model digital technology has increased appeal.
The digital age introduced us to true “instant” photography where images are captured and uploaded immediately. This even rendered Polaroids pointless. But with a revived interest in analog photography, and perhaps a wave of nostalgia for older enthusiasts, there is currently a growing desire for a more tangible and authentic photographic experience. The unique aesthetic of Polaroid photos, characterized by their signature border, vintage look, and instant development is part of pop culture once again. But the current fondness for film extends beyond the instant camera.
Photography on analog cameras using 33mm film, 120 medium format, or large format film is becoming increasingly popular, as demonstrated by the reintroduction of some classic camera models and rising prices of cameras. In an age where everyone can take and enhance digital photos, the use of film is a way to demonstrate a photographer’s true skill, depth of knowledge, experience, and creativity. Film also offers richer images and a unique aesthetic that cannot be matched. Think of the difference between a vinyl record and a CD. Film is your classic vinyl and by choosing the settings, the particular film stock, and the way they develop the film, the photographer leaves their own distinctive artistic marks.
Film photography offers longevity of both the product (as it is stored on negatives, which interestingly have a longer lifespan than digital formats) and most equipment (analog cameras are replaced less often than digital cameras that update with technology). It also allows photographers to set themselves apart with exclusivity, which has allure to many clients wanting to capture their special memories on film.
Does that mean you should snap up the next film camera you see at a garage sale? Not necessarily. Repairing film cameras can be costly because limited parts are available and camera repair experts are few and far between. Your “bargain buy” could easily become more expensive than purchasing a new/refurbished analog camera with a warranty.
